Coney Island Brewery Mural

Coney Island Brewery Mural–Freak Show Alley, MCU Park Stadium, Brooklyn by Toni-Lee Sangastiano. Photo: Norman Blake

This mural is over 20+ years in the making!!!! How, you say? Alright, stick with me through this super quick journey of decades of synchronicities…ready? In 1996, I learned how to paint my first sideshow banners through Coney Island’s Sideshows by the Seashore Artist-in-residence Marie Roberts and Artistic Director, Dick Zigun. I was fortunate to have both Marie and Dick as my professors at Fairleigh Dickinson University. I kept painting banners, moved to Vermont in 2005 to teach graphic design, many of my graphic design students interned or became employees of A & S Brewing, which also happened to be right across from my former studio in Burlington and they bought the Coney Island beer brand in 2014. In 2019, the Coney Island Brewery expansion project began! My family and I left VT for DC and shortly thereafter, I was contacted to create a sideshow-Coney Island-beer themed mural back where it all began for me in early 2019. My former student from 2006, got to critique the professor’s work for this project and then she met my professors from FDU at the opening!!!! Life is funny that way and this was an amazingly fun project to work on during the summer of 2019. The mural took 14 days total to complete with daily visits to the beach to stick my toes in the sand and the sea.

The Coney Island Brewery is owned by Sam Adams Boston Beer Co., who acquired the brand in 2013. Check out Coney Island Brewery’s blog post…hint…one them involves me 😉 5 Fave Features of Our Newly Expanded Space

The anti-graffiti coat is — Exterior Performance Coatings, Inc VandlGuard IsoFree Urethane Non-Sacrificial Anti-Graffiti Wall & Mural | Low Temp 40°F in clear satin finish. I looked at several options and asked lots of questions before choosing VandlGuard. Armed with a jiffy mixer, the preparation was straightforward as long as you follow the directions on how to mix the two liquids together, it has zero VOCs and you can easily apply it with a roller. The last two items were the most important to me since the space was already operational, I wanted to comply with OSHA safety guidelines and I did not want the hassle of an indoor spray application since construction was already completed. The mural paint was mostly a flat finish and professional artist acrylic paint and I chose a clear, satin finish. I did not want a gloss finish in case there was a high glare with the lights in the interior space, which would distract and obscure my art. The satin finish acted like a traditional varnish with thin coats applied, a minimum of 4 hours apart within a 24-hour period for a 10-year guarantee. Since the mural is in a hallway with a lot of traffic….brewery + bathrooms, leaning on the wall while you wait for the bathrooms…you get the point, it will now be safely protected and easily cleaned as needed. The only problems now will be with the traffic jams ogling the art in the hallway while trying to get to the restrooms!!!!

I am happy to answer questions about the anti-graffit coating either @leetoni or tonilee@sideshowbanners.com. I understand how important it is to select the right product for your work.

All photos are by the extraordinary Norman Blake!